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Recommends discontinuing SmartLash eyelash enhancer claims.
November 26, 2013
By: TOM BRANNA
Editor
The Mascara Wars are still raging, but some marketers are taking claims a bit too far. The National Advertising Division has recommended that DermStore LLC, discontinue claims for its SmartLash Eyelash Enhancer, including claims that the product is “Dermatologist Recommended.” NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. In this case, the advertising at issue appeared on the advertiser’s Fa...
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